Lakeside Residences: Amenity Technology as a Leasing Weapon
UniFi360 property-wide Wi-Fi 6, DIRECTV Hospitality, and an NXSLED lobby wall that lifted leasing velocity by 18%.
At a Glance
| Client Profile | Class-A urban multifamily, 214 apartment homes, 8 stories |
| Market | North Side Chicago — highly competitive luxury MDU corridor |
| Amenity Set | Lobby, resident lounge, coworking suite, fitness center, rooftop terrace |
| Objective | Sharpen amenity differentiation against 3 new luxury deliveries within 0.5 miles |
| Scope | UniFi360 property-wide Wi-Fi 6, DIRECTV Hospitality, NXSLED lobby wall, Cloud PBX |
| Outcome | +18% leasing velocity in 6 months; 14 external lobby-wall bookings |
The Challenge
Urban Class-A multifamily in Chicago's North Side submarket is a technology arms race. Every new luxury delivery raises the baseline for Wi-Fi, entertainment, and amenity experience — and properties that fall behind pay for it in concession dollars and shortened renewal cycles. Lakeside's amenity Wi-Fi was inconsistent, its bulk-cable TV was expensive and outdated, and its lobby was visually static in a market that had already moved to dynamic digital branding.
The NexusCT Solution
UniFi360 Property-Wide Wi-Fi 6
Every amenity, hallway, elevator, and opt-in unit on one SSID with seamless roaming and zero licensing.
DIRECTV Hospitality
High-definition programming in the lounge, fitness center, coworking suite, and rooftop, with independent channel control per zone.
NXSLED Lobby Wall
A direct-view LED display welcoming residents by name (opt-in), promoting community events, cycling curated art content, and available for private-event bookings.
Cloud PBX & Intercom Integration
Front-desk phone system, package-room paging, and building-wide event announcements from one platform — all on a flat monthly fee with equipment ownership transfer at term end.
Amenity technology as a leasing tool
In competitive Chicagoland multifamily, technology is no longer a back-of-house cost — it's a front-of-house leasing lever. A managed Wi-Fi network that actually works, a lobby LED wall that greets residents by name, and hotel-grade entertainment amenities are what close tours.
Six-Month Outcomes
- Leasing velocity up 18% over the trailing six months, and up 11% year-over-year
- 14 external bookings of the lobby LED wall for community events, brand pop-ups, and resident gatherings
- Amenity satisfaction score of 4.7 / 5 — a five-year high on the property's quarterly resident survey
- Cut bulk-cable spend by consolidating amenity entertainment onto DIRECTV Hospitality
- Zero on-site IT visits required from ownership in the first six months after cutover
Ready to turn amenity technology into a leasing advantage?
Our engineers respond within one business day with a custom scope — no obligation.
Call 847-443-9900 · 1171 Tower Road, Schaumburg, IL 60173 · Request consult
